Retargeting is the process of dropping a tracking code on a website visitor’s browser for the purpose of placing targeted ads in front of them while they search the internet and social media platforms. It is a critical component for your local business’ growth strategy.
We will be discussing the 1 primary reasons you should implement retargeting in your business immediately. But we have a total of 5 major retargeting is critical for your business growth and survival!
- Retargeting gets better Click Through Rates and Conversion %
- People need several touch points prior to purchasing decisions
- Ability to Include and Exclude lists for better ad management
- Ability to Focus on a specific Product or Service
- Retargeting is Less Expensive than other Pay per Click Advertising
HOW DOES RETARGETING WORK?
Here is a helpful image that explains the general process of retargeting for your business.
Benefit 1: Better Click Through Rate & Conversions
Retargeting ads are proven to have better click through rates and conversion percentages that other online advertising options.
Retargeting ads are proven to have better click through rates and conversion percentages that other online advertising options. –Source CMO.com
This will have a profound effect on your business by reducing the amount of money spent to acquire a new customer. It will also mean more effective brand recognition because with greater click thoughs and engagement, come lower costs and thus more brand exposure and recognition in the marketplace.
Call us today 214-723-4757 to discuss more indepth why Retargeting is such a needed piece in your marketing efforts!